"We now have a look that is consistent, distinctive, modern and relevant"
Head of Strategic Planning, Northgate Public Services
Northgate Public Services is a software and outsourcing business that has worked with the public sector since 1969. Their clients include government departments and agencies, local authorities, police and emergency services, hospitals, transport providers and utilities. They also work with housing providers in the UK and internationally.
Wylde won a 6-way pitch to rebrand Northgate Public Services in 2007 and has since built a strong working relationship as their brand guardians and preferred agency.
We identified that Northgate was recognised for three key strengths: to work in partnership with customers; to transform process efficiency; and to produce measurable results.
Throughout our long partnership, we’ve created a huge raft of marketing collateral spanning all manner of print and digital, working closely with their marketing team to deliver a consistent image and message at all times.
WHAT WE DID
• Corporate Identity
• Brand guidelines
• Sales collateral
• Exhibition stands
• Suite of product icons
• Product sub-branding
• Marketing collateral templates
• Sales presentations